In this episode of Live Sustainably, Anastasia shares the untold truth about corporate power—and your power to shape it. Through personal stories and behind-the-scenes examples, you’ll learn how big brands respond to your choices, and why rejecting or rewarding products can drive real change.

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This episode explores:

• Why scale matters in sustainability

• How corporations track consumer demand

• What you can do today to influence what they produce tomorrow

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You don’t need a megaphone—you just need a basket, a browser, and your values.​

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Chapters:

00:00 - 00:31 - Introduction

00:31 - 03:02 - Changing corporations inside out

03:02 - 05:54 - Corporations can drive change as they represent economies of scale

05:54 - 10:34 - Corporations sell only what we buy

10:34 - 15:25 - How can I help?

15:25 - 15:40 - The end​​

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References & Further Read:

• Christiana Figueres & Tom Rivett-Carnac (2020). The Future We Choose: Surviving the Climate Crisis.

• EIA (Environmental Investigation Agency), 2023. The Role of Corporations in Shaping the Plastic Economy.

• Harvard Business Review (2022). Sustainable Business: When Consumers Drive Corporate Change.

• Forum for the Future (2023). The Scale Paradox: Why Impact Needs Big Business.

• Sitra (2021). Consumer Power in the Circular Economy.